The PowerPoint 10-20-30 Rule: Your Guide to Winning Presentations

Presenting has never been an easy feat. In ancient civilizations, orators were of great importance. This is because of their ability to effectively convey their messages. In modern times, a presenter’s abilities have greatly increased in value. It has even become an integral part of professional life. This is especially true with increasing competition. Add to this the means available for communicating ideas. But take note that even experts can lose sight of the most important things. That is, being effective in delivering the message that you need to impart to your audience.  You must be able to say your part and at the same time, say it well. This is an area where Guy Kawasaki’s PowerPoint 10-20-30 rule can be of great help.

The importance of creating a winning presentation

How does one go about creating a killer presentation? First of all, remember that your use or misuse of slides could mean a lot. To be on the right track, you can follow Guy Kawasaki’s rule. To start, have 10 slides in a presentation. Second, the presentation itself should last for around 20 minutes. Finally, it must contain no font that is smaller than 30 points. Sounds easy right? In theory, yes, but mostly, people can’t be bothered to follow rules. They would argue, “But I have something important to say!” However, always remember that brief, concise, and straight to the point are the key ingredients to a superb presentation. Therefore, start powerful, follow through with finesse, and end with a quality recap.

How to create powerful presentations

Here’s the deal. There are actually three components to an impressive presentation. A clear message, powerful delivery, and visuals that emphasize and supplement your message. You also need to find a balance between these three. You must make sure that no one component overpowers the other. Finding that perfect combination is where most people commit blunders. For example, people who have glossophobia can get so preoccupied with having to overcome their fear of public speaking. They sometimes forget that there’s more to presenting than being the center of attention for a certain period of time. Sometimes, people can get carried away by the complexity of their ideas. In both cases, they neglect to put their attention in ensuring that their presentation follows the PowerPoint 10/20/30 Rule.

In summary

Presentations can make or break your chances of winning over a customer or an investor. Guy Kawasaki’s PowerPoint 10-20-30 rule can be of utmost help in this area. We can offer you help on one pivotal component of preparing your presentations. This would allow you to focus on refining your message, placing yourself in The Zone so that you can have a stunning delivery. Our expert graphic designers and content creators will help you accomplish this.

We love to help create presentations that you can be proud of. Let’s create one together. Get started today.