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More than a year after the pandemic started, businesses can still feel the rapid downhill in stocks and commercial exchange. It has created a serious threat but we can also expect that many will learn to adapt, especially in their marketing approach.
Business during the best of times already presents a lot of challenges. How much more during these times? Social distancing makes it hard for retailers to accommodate a large crowd within confined spaces. Not to mention the delay in the process due to health and safety protocols. Moreover, you need to be sensitive to the dynamic conditions of the market. To show this, take for example remote working.
Those who had a taste of working from home actually might choose this type of setup. But managers are still hesitant in beginning full-force operations because of some factors. One might say that there are risks in exploiting the situation while others don’t want to deal with the negative outcomes it might result in the future.
Regardless of those factors, it has been observed that for the past year, most businesses have doubled their efforts in offering their services and products to the market. Why? Because marketing during a pandemic doesn’t have a downside for any business.
Here are the 7 Reasons Why You Should Market Your Business During COVID-19
1. To adapt your services to the current situation. This pandemic probably won’t be the last one to happen (we are not hoping for more). However, being able to adapt your marketing strategies would be an advantage. For instance, you can offer free deliveries, discounts, weekly or monthly subscription-style deals, and other incentives. They would definitely give you a head start over the competition. Another is by investing in your marketing because many competitors will take it slow on this for now. It would greatly help if you can adapt to this change. There’s a guarantee you’ll find ways to get through other circumstances along the way.
2. To find new leads and customers ahead of time. Your future clients that understand and know your product or services would definitely be reaching out to you. This will be true during or even after the crisis. Generate new leads to ensure that there’s a pool of potential customers to work with once things have calmed down. Business during COVID is seeing a lot of changes. It can become a great opportunity for you. That’s why it is important to establish good rapport with prospective clients. You can achieve this through a clear and simple presentation of what you can offer.
3. To stay relevant to your audience. People will be more likely to engage with services and products that would address their needs during this pandemic. Instead of going after the profit, you can produce relevant content. These can be about how your audience can save money. Alternately, it can be a guide on how they can adapt to the decreased number of customers and purchases. Aside from that, always be updated with the trend and choose appropriately on what to incorporate into your marketing strategy. For example, you might consider sharing safety tips, working from home, and going online.
4. To ensure services will still be relevant at later phases. Being relevant during this critical time is as important as staying relevant even after it. If you capitalize so much on the current situation, you might lose customers in the long run. They would remember your brand as the expensive one, rather than being the best one. Have a good balance with being relevant now and into the future.
5. To identify the challenges to your business. The more you introduce your brand to your audience, the greater is the chance to gain useful insights. As you navigate around making your product or service the best choice, you’ll get to know the weak points. On the other hand, you will discover the strong points as well. This way, you’ll be encouraged to find solutions that align with the current situation. Additionally, you can identify your strengths and improve on them.
6. To highlight how your brand can help. The value of your products or services will have more attention if they are helpful during this stressful time. Communicate your benefits in a way that clarifies your brand’s potential unique value, e.g. Does it make the job easier even without face-to-face interaction? Even if your product or service does not directly help people in quarantine, continue to be heard. Provide educational, entertainment, or inspirational content for those who are stuck at home all day. The important key is to focus on helping people while marketing your brand.
7. To focus on your existing customers. The basics of marketing would tell you that prioritizing your current customers would lead to retention. Moreover, it would improve the quality of your services and products. How? For starters, customer loyalty lies in how you treat them, given their being a customer for N years. Give them discounts, incentives, and offer additional services. Such acts can go along way. It would give them an idea that your brand can empathize with their current situation. Aside from this being the much easier and less costly marketing technique, you can innovate and be creative. You should think of effective ways to reach out to your customers or clients. Business during COVID should see more focus given to existing customers. You must secure their loyalty if you plan to stay in business.
Back to you
Do you have any thoughts about marketing during this time? Do you agree with these reasons? If yes, we’re glad that you also think this way. Feel free to message us and we’d love to have a conversation with you. We, at e-Virtual Assistants, are always open for your feedback and especially if you need help with some tasks. Click the button below to avail our discount today.